Sony Soundville

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Check out Sony Corporations newest promotion. Dont you want to live in Soundville ? or at least play your favorite records there.

Soundville, the latest ad campaign from Sony, is less of a traditional commercial and more of an acoustic art experiment. Juan Cabral of London-based ad firm Fallon transformed the sleepy Icelandic village of Seydisfjordur into quite possibly the world's largest sound system, including, amidst what appear to

be hundreds of tweeters (the speaker kind) and woofers, a 20-foot tower of speakers. For three days, nonstop music -- from dance to folk to ambient -- pulsated through the town as Cabral's film crew recorded the residents' reactions. Since the town has a population of only 400 in winter and almost no traffic, Cabral (who also helmed a beautiful Bravia bouncing ball spot) was able "to create a pure sound experience" that powerfully reverberates off the mountains and fjords.Soundville, the latest ad campaign from Sony, is less of a traditional commercial and more of an acoustic art experiment. Juan Cabral of London-based ad firm Fallon transformed the sleepy Icelandic village of Seydisfjordur into quite possibly the world's largest sound system, including, amidst what appear to be hundreds of tweeters (the speaker kind) and woofers, a 20-foot tower of speakers. For three days, nonstop music -- from dance to folk to ambient -- pulsated through the town as Cabral's film crew recorded the residents' reactions. Since the town has a population of only 400 in winter and almost no traffic, Cabral (who also helmed a beautiful Bravia bouncing ball spot) was able "to create a pure sound

experience" that powerfully reverberates off the mountains and fjords.
by Matthew Zuras

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